Rui Ma

DESIGN ENGINEER &
RESEARCHER
where built
systems meet
living ones
Rui Ma
observe · decode ·
translate · materialize
PERSONAL RECORD / V.01 / 2026
i work on technologies
before they have a category.
International
awards &
honours
01

selected systems

I start from the phenomenon underneath a system: what it measures, what it treats as signal, what it calls a result. Three systems and a recent essay on what components inherit:

↔ Drag

A live body reads as present; a replayed recording breaks. That's where ION begins.

SYS_01 Founder · patent pending · 2026

A Wise Horse / ION ↗

A trust and integrity layer for systems that read from or act on the human body. It begins with live presence: distinguishing a living, coupled biological process from a detached sample or replay.

Presence is the password.
SYS_03 2021–2023 · real-time biofeedback

Embodied Signal Systems

The body as an interface: EDA, pulse, and EMG mapped into fluid, form, and sound, with emotion treated as a continuous field rather than a category.

The research lineage that leads into ION.
▸ Demo

Open the unit, withdraw the support it depends on, and see what it still requires. Open the instrument ↗

SYS_04 Essay + interactive instrument · 2026

Borders Inside the Component ↗

A design inquiry into what nature makes necessary, and what human hands once made, followed through one transformer: a protection link left out because protection upstream already does the job, two “identical” units whose impedance requirements do not overlap, and a national border inside the bill of materials.

The choice of what we allow to vary is already a theory of the object.
02

read a system

One method underneath every project: four moves.Pick a system and watch it being read.

Curated readings: the method is the constant, the system flows through it.
01  OBSERVE
where the structure was not written down

{{ rObs }}

02  DECODE
what was load-bearing

{{ rDec }}

03  TRANSLATE
what language made it legible

{{ rTra }}

04  MATERIALIZE
what artifact made decisions possible

{{ rMat }}

03

about

Training record
Design Engineering

Research-led design engineering across engineering, human-computer interaction, and physical and digital prototyping. Each project moves from human, social, scientific, and technical research to a prototype, interface, service, or system that can be tested.

MA / MSc Innovation Design Engineering · Imperial College London / Royal College of Art
Intelligibility

Trained in philosophy of mind and continental philosophy: mind and artificial intelligence (Turing, Searle, Dreyfus, Chalmers, Varela, Zed Adams), existentialism (Kierkegaard, Nietzsche), German idealism (Kant, Hegel), critical theory and feminist philosophy (Foucault, Butler, Chiara Bottici), psychoanalysis, social ontology, aesthetics and tragedy, and animal and environmental ethics (Alice Crary). It taught me how categories are built, how power hides inside language, and how systems decide what becomes legible.

Undergraduate study in Philosophy, including graduate seminars · Eugene Lang College / The New School
Embodiment

Training in material, body, construction, surface, and identity, reading the body as a designed system before biological signals.

Undergraduate study, Fashion Design · Parsons School of Design

When I enter a field, I teach myself the science from first principles and ask why the tools work the way they do. Every stage of discovery is a scientific choice as well as a design choice.

Essay Borders Inside the Component
Read on Substack ↗ Instrument ↗
Essay The Future Arrives Out of Order
Read on Substack ↗ Instrument ↗

Put me near something that does not have a category yet.

rui@awisehorse.com LinkedIn ↗
© 2026 Rui Ma observe · decode · translate · materialize